Nike projects laser-beam Football pitches on to City streets

Finding somewhere to kick a ball around in the city can be a challenge – which is why Nike decided to make things easier for soccer players around the world using a laser-projected pitch.

Using an app, soccer players with nowhere to play in the city in question can request a visit from the company’s laser-equipped van. The van’s crane is then raised above an open area, and the digital soccer field is projected onto the urban landscape.

Nike Laser Football

A pair of small nets are then unloaded to complete the venue, turning an initially barren urban area into a lively game of soccer. Not only is the idea fun, but it gives kids and teenagers without access to the right facilities a chance to hone their skills wherever they can find the space to play.

This is also a great example of a brand offering genuine value to consumer in line with its “Play” brand promise, and  generating positive word of mouth.

BRAND UTILITY

Rather than just inter-rupting consumers’ lives, brands are increasingly looking to provide useful services or applications that give people something they actually need – without demanding an immediate return.

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2 thoughts on “Nike projects laser-beam Football pitches on to City streets

  1. Pingback: Have an Urgent Need for a Soccer Field Made of Lasers? Nike’s Got You Covered. | Sparkline Digital

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