Pepsi Vending Machine accepts Likes instead of Cash

A typical sampling  effort usually involves street teams in branded outfits handing out free samples. To move beyond the traditional, Pepsi Belgium created ‘The Like Machine’, a vending machine that would dispense free Pepsi in exchange for a ‘like’ on Facebook.

People with smartphones simply have to like the Pepsi Facebook page to receive their free drink: the vending machine uses the phone’s location settings to make sure that only those in the vicinity receive a free sample for their ‘like’.

Those without smartphones can use the 42” built-in touchscreen to log into Facebook to receive a free drink. Once the sample was given, a timer ensured  everyone was logged out of their accounts.

This provides real-time feedback on who has liked, tasted and enjoyed the beverage, as well as building buzz and incentivizing sharing.

VIRTUAL TO ACTUAL

With the growth of always-on ubiquitous internet access, and digitization – our actual and virtual lives are blending in to one.

ALTERNATE BRAND CURRENCIES

Increasingly brands are offering rewards for specified consumer actions such as Tweeting, or Liking. Adding novelty to the value exchange can prompt consumers to re-evaluate the brand in a or make their encounter more memorable.

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Vending machine billboard offers free shirts for tweets

A recent campaign in India for fashion brand Allen Solly saw a large billboard kitted out with 60 shirts and a mechanism that pushed each one forward a small amount every time people around the billboard tweeted the hashtag ‘#RainingSolly’. A large screen displayed their tweets, and the user who tweeted at the moment a shirt dropped could collect it for free.
Vending machine billboard offers free shirts for tweets

Brand mentions on social networks for free goods have already been leveraged by several other brands:

South African brand BOS Ice Tea created a Twitter powered vending machine in Cape Town, where a tweet with the hashtag #bostweet4t dispensed a free sample of BOS tea.

At a London pop-up store, Kellogg’s turned social media chatter into currency by allowing customers to pay for Special K Cracker Crisps (valued at $1) with a tweet of #tweetshop.

VIRTUAL TO ACTUAL

With the advent of always-on, ubiquitous internet access, and digitization, our actual and virtual lives are starting to blend into one.

ALTERNATE BRAND CURRENCIES

Increasingly brands are offering rewards for specified consumer actions such as Tweeting, or Liking. Adding novelty to the traditional value exchange can prompt consumers to think about the brand in a new way or make their encounter more memorable.

Enhanced by Zemanta