Pizza Hut App Lets Xbox Gamers order Pizza from their Consoles

The bond between pizza and gaming is an engrained as movies and popcorn. Now Pizza Hut is debuting an app for Microsoft Xbox Live that lets users order a pizza through their Xbox 360 with just the game controller, voice input or Kinect gesture.

Pizza Hut App Lets Xbox Gamers order Pizza from their Consoles

Said a spokesperson: “for the first time, people can order something through their Xbox that’s tangible. It brings the intersection of gaming and real world products together.”

Other chains have pizza-ordering mobile apps (notably Domino’s and KFC’s “KFC Fast Track”), but the Pizza Hut-Xbox app takes the concept to a new level.

Pizza Hut have recognized the behavior of their hard-to-reach target—young men 18 to 24—and are leveraging it in a clever and unique way that resonates with them… and results in transactions. At the same time, Microsoft are taking Xbox – already a powerful force in the living room – in to the realm of real-world commerce.

SOCIAL EVOLUTION

A move from static content to video interaction, text to picture, desktop to mobile and ever increasing scale offers new opportunities for consumers and marketers.

VIRTUAL TO ACTUAL

With the advent of always-on and ubiquitous internet access, and ever-increasing digitization – our actual and virtual lives are starting to blend in to one.

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HP’s Giant Photoball is a Hit at Brazil’s Biggest Music Festival

Giant blow-up beach balls bouncing around the crowd are an inevitable part of many music festivals.  In a brilliantly simple idea, HP built a huge inflatable “photo ball,” which was fitted with an HD camera and a Wi-Fi receiver.

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The photo ball had its debut at Brazil’s biggest music event, Planeta Terra in Sao Paulo. As the ball bounced among the crowd, it took snapshots and video, which were transmitted live to the stage, and broadcast online to an audience of 3 million. Still images were uploaded immediately to HP’s Facebook fan page.

People could (and did) then tag themselves on Facebook. In addition, HP had a booth at the event where concert attendees could print out pictures of themselves taken by the photo ball.

In this clever example, HP took an existing behaviour and amplified it with technology in a way that enhanced the experience for both festival-goers and the online viewing audience.  It also paid off HP’s new ‘Making Memories Last’ brand positioning.

EVOLUTION OF SOCIAL

A move from static content to video interaction, text to picture, desktop to mobile and ever increasing scale offers new opportunities for consumers and marketers.

VIRTUAL TO ACTUAL

With the advent of always-on and ubiquitous internet access, and ever-increasing digitization – our actual and virtual lives are starting to blend in to one.

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Vending machine billboard offers free shirts for tweets

A recent campaign in India for fashion brand Allen Solly saw a large billboard kitted out with 60 shirts and a mechanism that pushed each one forward a small amount every time people around the billboard tweeted the hashtag ‘#RainingSolly’. A large screen displayed their tweets, and the user who tweeted at the moment a shirt dropped could collect it for free.
Vending machine billboard offers free shirts for tweets

Brand mentions on social networks for free goods have already been leveraged by several other brands:

South African brand BOS Ice Tea created a Twitter powered vending machine in Cape Town, where a tweet with the hashtag #bostweet4t dispensed a free sample of BOS tea.

At a London pop-up store, Kellogg’s turned social media chatter into currency by allowing customers to pay for Special K Cracker Crisps (valued at $1) with a tweet of #tweetshop.

VIRTUAL TO ACTUAL

With the advent of always-on, ubiquitous internet access, and digitization, our actual and virtual lives are starting to blend into one.

ALTERNATE BRAND CURRENCIES

Increasingly brands are offering rewards for specified consumer actions such as Tweeting, or Liking. Adding novelty to the traditional value exchange can prompt consumers to think about the brand in a new way or make their encounter more memorable.

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Marketing for Movie “Stoker” Produced Entirely from GIFs

GIFs – an acronym for “Graphics Interchange Format” – are short, animated computer images that have gained massive popularity with consumers. With social sites like Tumblr and Twitter’s Vine being home to numerous user-generated movie GIFs, they are now being adopted by marketers. This week, Fox Searchlight launched an all-GIF promo for their new movie Stoker.

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Directed by cult Korean filmmaker Park Chan-wook, Stoker is a mystery thriller starring Nicole Kidman. As letters play a large part in the plot, Fox Searchlight set up the microsite ‘Letters To India‘ where visitors can see exclusive GIF animations from the movie.

Each GIF can be shared on Facebook, Twitter, and Tumblr, and the site is regularly updated with new exclusive content. The studio also decided to craft a TV spot created entirely from GIFs (it broke this week in Adult Swim in the US)

Fox Searchlight aren’t alone: recently Cinemax turned an episode of its new show Banshee into a series of animated GIFs, and last year Lionsgate used an GIF poster to promote its movie The Hunger Games.

EVOLUTION OF SOCIAL

A move from static content to video interaction, text to picture, desktop to mobile and ever increasing scale offers new opportunities for consumers and marketers

Creating contagious, highly shareable content enables marketers to tap in to the “recombinant culture” phenomenon, wherein consumers take brand-produced content, re-appropriate and remix, then redistribute to their friend networks.

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